Gartner reports that text messages have an average open rate of 98%, as opposed to 19.8% of emails!

So, why aren’t more people using it?

Well, most businesses still don’t have a robust and organized way to communicate with their prospects via SMS, instant messaging or WhatsApp until now…

Unlocking Customer Engagement: Why SMS and WhatsApp Outshine Email Marketing

Are you tired of sending out emails and feeling like they're lost in the vast abyss of the internet? Wondering if there's a better way to reach your customers? Well, recent studies suggest that SMS texting and WhatsApp messaging might just be the answer you've been looking for. Let's delve into why these channels are proving to be more effective than traditional email marketing.

Why are businesses turning to SMS and WhatsApp for customer outreach?

It's all about engagement. While emails often end up buried in crowded inboxes, SMS and WhatsApp messages have an incredible open rate. Gartner reports that text messages boast an impressive 98% open rate, far surpassing the average open rate of emails, which hovers around 19.8%.

What sets SMS and WhatsApp apart from email marketing?

One word: immediacy. When you send a text or WhatsApp message, it lands right on your customers' phones, ready to be seen and acted upon. There's no waiting around for someone to check their email—they're already engaging with your message in real-time.

How do SMS and WhatsApp enable more personalized communication?

Unlike the one-size-fits-all approach of email blasts, SMS and WhatsApp allow for personalized, one-on-one interactions. With platforms like Nuligent, you can tailor messages to individual customers, making them feel valued and heard. We like to call this hyper-personalization and it works!

What about cost-effectiveness when campaigning?

SMS and WhatsApp outreach are not only more effective but also more budget-friendly. Say goodbye to hefty email marketing costs—sending a text or WhatsApp message is a fraction of the price and yields much higher returns.

How does Nuligent make a difference in this landscape?

Nuligent takes it to the next level by seamlessly integrating SMS and WhatsApp messaging into one platform. This means you can reach your customers on their preferred messaging app, increasing convenience and accessibility.

In a nutshell, SMS and WhatsApp messaging are changing the game when it comes to customer engagement. With sky-high open rates, instant delivery, and personalized communication, they're proving to be a more effective alternative to traditional email marketing. And with Nuligent leading the charge, businesses can harness the power of these channels like never before, forging stronger connections with their audience in the process.

Action List: Elevate Your Client Communication with WhatsApp Integration

• Sign Up: Take the first step by signing up for Nuligent and exploring its features. Go through the Nuligent website to create your account and gain access to the platform.

• Explore WhatsApp Integration: Dive into the WhatsApp integration feature within Nuligent. Familiarize yourself with how WhatsApp seamlessly integrates into the CRM platform to enhance client communication.

• Onboard WhatsApp: Utilize your existing Meta (Facebook) login credentials to onboard WhatsApp within Nuligent. Streamline the onboarding process for Sub-Accounts to ensure a smooth transition.

• Register Your Marketing Phone Numbers: Ensure flexibility and security by registering Twilio phone numbers for WhatsApp. Choose the call OTP verification mode for added security during registration.

• Create Personalized Message Templates: Leverage the capabilities of Nuligent to create personalized message templates. Customize these templates to suit the preferences and needs of your clients.

• Monitor Communication Activities: Utilize the mini dashboard feature within Nuligent to monitor outbound and inbound SMS sent via WhatsApp. Stay informed about communication activities and track engagement.

• Review Insights and Analytics: Take advantage of the insightful tracking features within Nuligent to review delivery and read statuses of all messages. Gain valuable insights into client engagement and interaction.

• Explore Pricing Options: Investigate the flexible pricing options available if you need more than 250 messages in a 24h period. Determine the pricing model that best suits your needs and budget.

• Implement WhatsApp in Client Communication: Finally, take action by implementing WhatsApp integration into your client communication strategies. Start leveraging the power of personalized messaging to enhance client engagement and drive better business outcomes.

  By following this action list, you can effectively leverage WhatsApp integration within Nuligent to elevate your client communication strategies and achieve greater success in your business endeavors.